There are many reasons for seeing a coach, not all of them driven by the person being coached. One of the keys to making coaching work for you is your level of motivation.

Here I compare three reasons: The Prescription, The Package and Purpose.

National leaders want to prove their worth in their first 100 days. For senior leaders in businesses and organisations, the only real difference is the size of their audience and the absence of media scrutiny. LinkedIn have reported that demand for external executive coaches is rising as businesses see how coaching can reduce the risk of new starters failing and avoid the costs of failure. Have you seen the light yet?

When you arrive at the next fork in the road of your life, career or business, how will you know which is the right path for you?